Deepti Tarakanath on LinkedIn: #shifftfilms #unskippablevideos #visualmedia #psychologyofcolour… (2024)

Writing a Brief is the most important skill in a Creative Process. We want to help.The creativebrief is a living document. And it goes without saying that writing one is a responsibility. It’s a simple instrument to guide, shape and anchor the creative process but it's often underestimated.Whoever the maker is - a brand manager, a film director, a startup founder needs to be able to articulate what they require creatively and many-a-times struggle to do that. The more precise your brief the more exquisite the product or service with ‘time and money saving’ being a big part of this process.A solid creative brief unapologetically relies on references ( like the one posted here) Let’s admit it; there is no such thing as an original idea and it is key to find inspiration to build from. 50% of the job is done when you plant as many references as required in your brief. We at Shifft Films have fool- proof brief templates for various disciplines. If you are a Business / Organisation owner, Director, Cinematographer, Art director or Costume designer just DM me- we will send you a free template. Narayan Swamy B S Divya Tarakanath Prashanth Belagattihttps://lnkd.in/d_nYcuzD

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The unspoken rule of Entrepreneurship that everyone should knowThe whole prospect of entrepreneurship is about looking for meaningful support , asking for meaningful support and doling out meaningful support. You see it’s a circle that was made clear to me during a major turning point in my life in my own entrepreneurial journey.I would say do not, and I repeat, do not venture into entrepreneurship without identifying a support squad and a support system.A complete support squad looks like this - friends & family who care for you and believe in your vision and capacities while offering you honest and helpful feedback , mentors who know more than you and can provide invaluable insights and expertise for fostering growth, well-wishers whose good vibrations you can actually live off and surge forward, teams whose spirit and talent inspire and move you towards excellence, investors who are invested in your success and allow you the bandwidth to apply, learn and grow.Part of this arsenal is also a system of well-thought-through processes and integrations that makes businesses run smoothly.One such tool is Amazon Business that helps make procurement more efficient, reducing overhead and manual processes.We made this video for AB around the same time I was going through a turning point in my entrepreneurial journey. We met and shot with quite a few entrepreneurs at that time and between takes this is all that we discussed.Meaningful entrepreneurship is based on establishing all kinds of support.RHEA NAIRhttps://lnkd.in/dqAb9c-w

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Everyone says pricing is key when doing business. I disagree.The meeting with Prashanth Belagatti lasted for just half an hour and culminated in cementing an immensely worthwhile partnership — one that is fun, transparent and respectful. By the end of our discussions, the abstractions had coalesced into a neat little project. It felt auspicious.The project in question was a music video for the song — Solisa Beda Gelisayya written by K.Kareem Khan, composed by BV Karanth and sung by Ananya Bhat. We promptly went over to meet the team from Divo who were very keen to get the video out in a month. Amidst them was Ananya bhat, who I recognised as the singer of Sojugada Sooju Mallige (Like a solitary jasmine flower), bubbling with excitement. We got around to listening to the song Solisa Beda Gelisayya. We were stumped by this folksy, rock-inspired song, beseeching Govinda to lift us, make us win, not lose. The message, simple yet compelling, captured the essence of faith and courage in the face of adversity. Every aspect of the song — the voice, composition, and message came together beautifully. We enthusiastically struck a deal to produce a cost-effective, concept-affective music video that met the standards of the singer’s acclaim. We took on this project in full faith despite budget constraints. I’m glad we did.It was a delight to work with everyone on the team. Needless to say, Ananya was brilliant. This project was a success and a fulfilling one to work on. My takeaway from this experience is that pricing is not always the key to doing business. Then what is? Meaningful collaborations. When people collaborate on a foundation of trust, open conversations, camaraderie, and wanting the best for everyone, things fall into place with ease and magic happens. Teamwork makes the dream work.That’s how it’s done at Shifft Films. https://lnkd.in/d4CBrA7d

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At Shifft Films, storytelling isn't just our craft; it's our soul. Every project is a labour of love. Since we founded Shifft Films, our mission has been clear: to craft videos that not only capture attention but also touch hearts; not only touch hearts but increase ROI; not only increase ROI but move the needle. In other words- Leverage the power of Video-First Marketing.It's been an incredible journey of creativity and passion, where we strive to reimagine business videos for brands. Let's continue this journey together, where your brand's story becomes a testament to our shared dedication and vision.#ShifftFilms #UnskippableJourney #HeartfeltStorytelling #CraftingMemories #CreativePartnershipPrashanth Belagatti Narayan Swamy B S Divya Tarakanath Arun Swamy Vinay Satyan Ahan Swamy Iccha Iyengar Natasha Bohra Ramya Bhathttps://lnkd.in/dT5-c-Yw

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Iccha Iyengar so proud of you !

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Check out a video series by Rahul Mohandas called #InsideDopeOnProductsTrust me…It’s dope! :)The A-Z of #productgrowth

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What fun! Thanks Rahul Mohandas Working with inspiring #people on their #contentstrategy is what gives me my mojo, undoubtedly. But what is plum about what we do is all the stuff we learn along the way. This #video series #InsideDopeOnProducts that we are producing for Rahul Mohandas has so much to offer. He is your go-to person for any and every product and anything and everything about the product journeyDon't believe me?Follow him And watch the teaser here!

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